Jimmy Choo is a high fashion designer brand that is based out of London in the United Kingdom. The founder of Jimmy Choo was born in Penang, Malaysia his family worked as shoemakers. Jimmy Choo’s father Penang taught him how to make shoes when he was a youngster. It is rumored that he created his first shoes as early as eleven years old. As Jimmy Choo got older he started to be known for his great work and his shoes were found in pages of Vogue magazine in 1988. Jimmy Choo founded the company, “Jimmy Choo Ltd” in 1996. He founded the company with his niece who is the creative director at Jimmy Choo ltd and she still holds the job today. Jimmy Choo sold fifty percent of his share to the Equinox Luxury holdings company.
Jimmy Choo brand started out just selling shoes, but today the items range from shoes, fragrances, accessories, and handbags. Jimmy Choo appeals to a range of people such as Princess Diana who claimed it to be one of her favorite brands. The brand has won many accolades for its excellent products including the “British Fashion Council” award, as well as the “Accessories Council Brand” of the year in 2008. Jimmy Choo’s awards also included the “Nordstrom Partners in Excellence” award in 2009 and lastly the award for “Footwear News Brand of the Year”. Jimmy Choo was one of the first brands to become popular on the run ways and red carpet for celebrities.
Jimmy Choo can be seen on all types of people from people of royalty to celebrities as well as musicians. The brand started to rapidly grow once it was known for having such a high quality product to which people were attracted. They were known for their crazy advertisements which showed women with nice hand bags and large heels. The first Jimmy Choo store was introduced in 1996 in London on Motcomb Street, then just a few years later they were able to expand into the United States opening stores in cities such as Beverley Hills and New York City. They also went international and had stores in Paris and Tokyo which are both known to be great in the fashion industry.
Jimmy Choo today is still known for women's shoes but they still offer accessories such as small leather good, men's shoes, belts and wallets. The plan is to make one of the best luxury brands ever. There are now more than one hundred and fifty stores worldwide.